The Beauty Icon Who Does It All: How Bobbi Brown Fuels Her Nonstop Life
She’s an author, hotelier, proud mom and grandma - but perhaps you know her best for her iconic makeup lines, Bobbi Brown and Jones Road. With a career rooted in empowering others to feel confident in their own skin, Bobbi’s approach to wellness is all about feeling good, staying energized, and keeping things simple. In this conversation, she shares how she fuels her days—from her non-negotiable morning workout to the Kroma staples she brings everywhere (yes, even to the Hamptons).
What's Your Full Name?
Bobbi Brown
Nickname?
Bobbi
What's Your IG handle so we can follow you :)
@justbobbidotcom
Where are you based?
Montclair, NJ
Tell us a little bit about yourself
I’m a makeup artist, entrepreneur, author, hotelier, and the founder of two beauty brands, including my current clean makeup line, Jones Road. Throughout my career, I’ve focused on helping people feel confident in their own skin. I’m also a proud mom and grandmother, which is the most meaningful title of all.
What’s one non-negotiable ritual that keeps you grounded when life gets chaotic?
Exercise. Most people like to rest and relax when things get tough. For me, the best way to stay grounded is to keep a consistent exercise routine, hold myself accountable, and release whatever’s on my mind through working out.
What’s your vibe in the morning: Zen, chaotic, or caffeinated survival mode?
It depends on the day. I wish I was a simple morning person, but the truth is, some days are more hectic than others. But, I always make sure to fit in breakfast.
Where does Kroma fit into your real daily rhythm? Give us the truth.
Kroma is perfect for me. It's easy for on the go, and fits into my nutrition goals. I like to bring the Super Ramen with me on busy days in the office, so I can have a delicious and nutritious meal.
What’s your most-used Kroma product and what is your personal hack for using it?
Definitely the ramen or porridge. For the porridge, topping it with a few berries makes a delicious addition.
One word to describe how you feel when you’ve had your daily Kroma ritual?
Recharged
What’s a misconception about wellness you totally disagree with?
People often think healthy alternatives taste bad, but they just haven’t found the right ones yet. I never thought I’d find a ramen that’s actually good for you, until I discovered Kroma.
Life’s chaotic. What’s one purpose wellness should serve?
Wellness is all about how you feel. The better you treat your body, the more energy you’ll have, so nothing feels too chaotic to handle.
Where in the world has your Kroma stash traveled with you?
It’s been to a lot of places. Right now, it’s with me in the Hamptons.
What's your "Why"?
It tastes great, makes me feel better, and offers so many different products, you really cannot go wrong.
